The following excerpt is from and ’s book Simplify. Buy it now from Amazon | Barnes & Noble | iTunes
Its popular service, which grew virally, is free to the majority of users but still turns a profit.
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Tap (iOS), or (Android) at the top of the playlist. Select Make Public to show it on your profile, or select Make Secret to hide it from your profile. For Spotify free, you can change the privacy settings with the 'Desktop and web player' steps in the section above. However, the friends who followed it will still have that playlist in their Spotify, it just won't update if you add any more songs. This is because they effectively created a new playlist in their Spotify client with all the songs from your playlist, but now you've made it private. With Spotify's myriad settings and apps that extend its functionality, you might not be using it to its full potential. There's a secret visualizer and a way to download songs that aren't on the. If you just made em secret they should still be on your playlist 'list', if you deleted em you can recover them from the website on desktop. Not sure if you can on the mobile app just go to spotify.com log in and theres literally a button that says recover playlists right there. If you want to, you can send me a PM with a link to your profile (or your Spotify username) and I can view your profile to see what playlists are visible. Also, if you want all future playlists to be secret, then be sure to untick the 'Automatically make new playlists public' option in the Preferences menu of the Spotify.
Proposition-simplifying can make life easier and more pleasant for consumers, and it can make a fortune for the simplifier. Perhaps the value of simplifying and how to do it are only just starting to be fully understood. Perhaps, also, the internet and associated technologies are making it easier to simplify and transform a market almost overnight.
Let’s take a look at an instance of proposition-simplifying that now seems so obvious that we wonder why it didn’t happen years earlier.
Related: 5 Bad Reasons Managers Don't Simplify
A few years ago, you were probably still fumbling around with CDs (and their cracked cases), feeling very modern by paying iTunes 99 cents for every song you wanted to hear on your first-generation iPod, or being very naughty and downloading tracks for free from a shadowy peer-to-peer file-sharing service that never paid the artists a penny. It would have been an outrageous idea to think that you might be able to get access to most of the in the world.
Now, though, sixty million people can make that claim, courtesy of : Three-quarters of them use the service for free and put up with annoying advertisements between the music, while the other quarter pay $10 per month for an unfettered, all-you-can-hear experience. The latter group are also able to save playlists to listen to offline.
Spotify is another profound consumer proposition-simplifier, and it displays some of the familiar characteristics of most proposition-simplifiers. Judging from our own experiences with the service, it almost certainly increases our consumption of music, and perhaps how much we are prepared to pay for music over a lifetime, even though it’s completely free for most of its users. It has also grown in a highly viral way, just like the early , because the proposition is so strong and even more social than the driving service -- users share their playlists with friends and can follow other users’s playlists and favorite artists.
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In two respects, however, Spotify is radically different from Uber. First, it was extremely hard to develop the service and then launch it. But second, having cleared those initial hurdles, Spotify became global almost effortlessly.
Related: How Uber Used a Simplified Business Model to Disrupt the Taxi Industry
The value chain that Uber attacked was weak, fragmented, poorly organized and largely indefensible. Spotify, by contrast, had to co-opt the concentrated, legally fortified and calcified grip that four major record labels had on the entire . Because this was so difficult to execute, requiring enormous upfront investment, and because it was not something that could be imitated with a million dollars and a few talented developers, the Spotify story developed in a very different way from Uber’s. When you look at Spotify’s competitive environment, there are many competitors, but very few of them are serious ( being a notable exception) or able to attract major funding.
The difficulty of imitation seems to have given Spotify, which now boasts over twenty million licensed tracks, a wide lead over any rival. It’s not just about discovery, as in the case of competitors such as . On Spotify, users can listen to any artist or any song they want. Its largest rival is the French company Deezer, which operates in 180 countries (Spotify is in only 58), but Deezer has only sixteen million users, with only six million of them paying customers.
Despite its initial difficulties and large monetary investment, Spotify is a prime example of a proposition simplifier that took over a major market.
Jonathan Nackstrand—AFP/Getty Images
Music fans are plenty familiar with Spotify, the online streaming service that lets users listen to millions of songs on-demand for free or with a no-advertisement subscription.
However, with Spotify’s myriad settings and apps that extend its functionality, you might not be using it to its full potential. Here, TIME rounds up 8 tips that will help users see Spotify in a whole new light:
Spotify App Download For PcHide Your Guilty Pleasures From Friends
The ability to follow friends’ musical habits is one of Spotify’s best features. But maybe you don’t want everyone to know exactly how many times you listened to “All About That Bass” this summer.
On the desktop version, you can select “Private Session” from the main Spotify menu to stop broadcasting your musical selections for a certain period (the same setting is found on the “social” menu within settings on the mobile version). To permanently stop sharing your listening choices, go to the “Spotify” menu, then “Preferences,” and uncheck the boxes for “Share my activity and what I listen to with my followers on Spotify” and “Share my activity and what I listen to on Facebook.”
Improve Your Search Queries
Navigating Spotify’s massive catalogue can be a chore. Next time, try using qualifiers to narrow your search. They work much in the same way as Google search queries. You can specify searches based on artist, title, genre or year. So if you’re looking for just Jay-Z’s output in 1997, “Jay-Z year:1997” to pull up the desired results. Here’s a full list of the search qualifiers you can use on Spotify.
READ MORE Spotify Now Makes Playlists Based On What Your Friends Listen To https://wiaeol.weebly.com/blog/login-to-spotify-from-the-fitbit-mobile-app.
Use Folders to Organize Your Music
One criticism of Spotify is that people’s music collections often devolve into a jumble of playlists and favorites songs. Consider using folders to provide more order for your playlists. On the desktop app, go to “File” and then “New Playlist Folder” to create a new folder. Then you can place any playlists you like within the new folder.
Toggle High-Quality Streaming On or Off
Spotify Premium users have the option to enable “high-quality streaming” from the Preferences menu on the desktop, which plays songs at a bitrate of 320 kbps rather than the standard rate of 160 kbps — making everything sound better.
On mobile, songs automatically play at a lower bitrate of 96 kbps to conserve data. All users can bump that figure up to 160 kbps, and premium users can also use the 320 kbps setting. Just be careful, since a higher bitrate will eat into your mobile data plan faster.
Add Songs That Aren’t on Spotify And Listen to Them Offline
Spotify’s catalogue is hardly comprehensive, but users can easily add songs from outside sources to their libraries and listen to them within the Spotify interface. Simply go to Preferences and enable showing tracks from local sources. Those sources can include iTunes, the Downloads folder on your computer, or specific folders that you select.
Even better, if you have a playlist filled with non-Spotify songs and toggle on the “Available Offline” option at the top of the playlist, you can download the songs to your phone for offline listening.
See the Lyrics to Every Song
Trying to prep for your next karaoke session? Turn on the musiXmatch app (you can find it in the “App Finder” tab on the left-hand sidebar) and you can see the lyrics of most songs as they’re playing within Spotify. There are lots of other handy apps in the “App Finer” menu, including recommendation apps that offer features like curated music lists from Pitchfork and Rolling Stone.
https://wiaeol.weebly.com/blog/read-lyrics-spotify-app. READ MORE 6 Biggest Tech Debuts to Watch in 2015
Add a Visualizer
If you miss the cheesy visualizers from your days using Windows Media Player or Winamp, Spotify has you covered. In the search bar, just type in “spotify:app:visualizer” to bring up a range of different visual options that will play in time with your tunes.
Link to a Specific Part of a SongDownload The Spotify App
Want to send a friend “Free Bird,” but skip the pretenses and get right to the guitar solo? Spotify makes that pretty simple. If you’re sharing the URL of a song (a special kind of Spotify-specific link that only works within the Spotify app), add a “#” sound to the end of the character string and then the timestamp you want to zoom to. To get to the “Free Bird” solo at 4 minutes and 25 seconds into the song, for example, you’d write this: spotify:track:1xt1TX045OgURfw0MAcVNF#4:25.
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